Easy Crypto’s mission is to make digital assets accessible, secure, and easy to use for everyday consumers across Australia and New Zealand. Since launching in 2017, the company has built one of the region’s most trusted retail platforms, offering simple on-ramps, portfolio tracking tools, and a strong commitment to transparency, education, and customer support.

Swyftx, a leading Australian digital asset exchange, acquired Easy Crypto to expand its footprint across Australasia and accelerate its long-term strategy of building a scaled, consumer-focused crypto platform. The combination creates the region’s second-largest digital asset trading platform, extending Swyftx’s reach into New Zealand and enhancing its product suite for retail users. Together, the companies will deliver a broader asset offering, improved user experience, and a strengthened commitment to compliant, customer-centric digital asset services.

Areta acted as the exclusive financial advisor to Easy Crypto, supporting the company throughout its sale process, engaging with strategic acquirers, and managing a competitive process designed to maximise strategic alignment and shareholder value.